{"id":22816,"date":"2025-08-21T11:00:46","date_gmt":"2025-08-21T09:00:46","guid":{"rendered":"https:\/\/mediaforta.com\/blog\/?p=22816"},"modified":"2025-08-21T11:01:42","modified_gmt":"2025-08-21T09:01:42","slug":"5-insights-from-our-research-on-ai-and-content-creators","status":"publish","type":"post","link":"https:\/\/mediaforta.com\/blog\/en\/content-production\/5-insights-from-our-research-on-ai-and-content-creators\/","title":{"rendered":"5 insights from our research on AI and content creators"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Generative AI has quickly become a standard tool in the workflow of many content creators. But how are they actually using these tools? Mediaforta asked more than 50 specialised content creators from a wide range of industries. The result: a realistic picture of the opportunities, challenges, and expectations for the future of AI in content creation.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our&nbsp;<a href=\"https:\/\/mediaforta.com\/blog\/en\/whitepaper\/ai-and-content-creators\/\" target=\"_blank\" rel=\"noreferrer noopener\">free white paper<\/a>&nbsp;contains all results, including inspiring examples and detailed figures. Here are 5 key takeaways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-ai-is-almost-everywhere-but-mainly-as-a-supporting-tool\">1. AI is almost everywhere, but mainly as a supporting tool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Only 5% of respondents don\u2019t use AI tools at all. Most creators apply AI for background tasks or writing support, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transcribing interviews or meetings<\/li>\n\n\n\n<li>Conducting research and fact-checking<\/li>\n\n\n\n<li>Generating ideas and interview questions<\/li>\n\n\n\n<li>Structuring or rewriting texts<\/li>\n\n\n\n<li>Proofreading and optimisation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to creative writing, they prefer to keep it human: AI-generated texts are rarely considered ready for direct publication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-productivity-is-rising-but-ai-still-accounts-for-a-small-share-of-the-work\">2. Productivity is rising, but AI still accounts for a small share of the work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Almost three out of four content creators (73%) report higher productivity thanks to AI\u2014mainly due to time saved on repetitive tasks such as transcription or quick brainstorming. Still, more than half use AI for less than 25% of their total work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-trust-remains-a-challenge\">3. Trust remains a challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI may be convenient, but its output is rarely trusted without scrutiny. Content creators always double-check facts and fine-tune AI-generated texts. This takes time, but it ensures quality and authenticity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-short-term-optimism-long-term-concern\">4. Short-term optimism, long-term concern<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the short term, most creators feel reassured: they believe AI will never be truly creative and therefore won\u2019t fully replace humans. In the long term, however, many expect companies to increasingly choose AI to cut costs\u2014even if that means compromising on quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-the-dream-humans-and-ai-as-partners\">5. The dream: humans and AI as partners<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most respondents hope for a future in which AI and human creativity strengthen each other rather than compete. Some are already finding that balance, using AI to develop new skills such as video editing, SEO, or design\u2014while still keeping their personal creative signature intact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"download-the-full-white-paper\">&#x1f4e5; Download the full white paper<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know which AI tools content creators use most, how they view ethical dilemmas, and which practical tips they suggest for working more efficiently with AI?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#x27a1;&#xfe0f;&nbsp;<a href=\"https:\/\/mediaforta.com\/blog\/en\/whitepaper\/ai-and-content-creators\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download the free white paper AI and content creation: Insights from content creators<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI has quickly become a standard tool in the workflow of many content creators. But how are they actually using these tools? Mediaforta asked more than 50 specialised content creators from a wide range of industries. The result: a realistic picture of the opportunities, challenges, and expectations for the future of AI in content &#8230; <\/p>\n","protected":false},"author":46,"featured_media":22809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5098,5096,5097],"tags":[],"class_list":["post-22816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-production","category-content-promotion","category-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 insights from our research on AI and content creators - Mediaforta Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaforta.com\/blog\/en\/content-production\/5-insights-from-our-research-on-ai-and-content-creators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 insights from our research on AI and content creators\" \/>\n<meta property=\"og:description\" content=\"Generative AI has quickly become a standard tool in the workflow of many content creators. 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