Through its new podcast Creator Talks, Mediaforta aims to shine a spotlight on the content creators in its global network. \u201cWe already have a popular podcast on content marketing, which primarily targets marketers. It was high time we launched a podcast that gives our content creators a voice,\u201d says Tom Peeters, CEO of Mediaforta.<\/b><\/p>\n\n\n\n
\u201cMediaforta helps brands grow through outstanding content created by the world\u2019s most specialised content creators,\u201d says Tom Peeters. \u201cWe make full use of our international network of highly specialised creators \u2014 people with exceptional talent. That\u2019s what makes us unique, and we want to emphasize that more clearly. With Creator Talks, we\u2019re exploring the superpower of these creators and aiming to give the talented people in our network the recognition they deserve.\u201d<\/p>\n\n\n\n
Who is this podcast for? Tom Peeters: \u201cWe\u2019re targeting anyone interested in content creation. That includes content creators themselves, but also content marketers who want to gain deeper insights into how great content is made.\u201d<\/p>\n\n\n\n
He believes now is the ideal moment to launch this podcast: \u201cIn a time when AI has a major impact on what I would call content pollution, the demand for human-created content is only growing. Research \u2014such as that from Reuters\u2014 shows that people value content created by humans more than content generated by algorithms. This podcast is our way of showcasing those creators. Our content creators also embrace AI tools, but what you\u2019ll hear again and again is that, despite all the available AI, it\u2019s ultimately people who make the real difference and provide true added value.\u201d<\/p>\n\n\n\n
Each episode of Creator Talks dives into the unique superpower of a content creator, from UX writing to video marketing. In the first episode, you\u2019ll meet UX writer and content designer Lucie. She discusses the nuances of UX writing and content design, as well as accessible and inclusive content, her experience with open source projects, and how to adapt content strategies to suit different audiences and cultures.<\/p>\n\n\n\n