- Content Production
Mastering SEO copywriting: writing for Google & humans
27 March 2025 -16:00:00 (Online - 45 min)

Reserve my free spot
And learn how to craft engaging, search-optimized content.
Learn how to craft engaging, search-optimized content that meets both user needs and business goals.
As a copywriter, your job is to craft compelling, engaging content that captivates your audience. But in today’s digital world, great writing alone isn’t enough—you also need to rank on Google to ensure your content gets seen.
So how do you strike the perfect balance between SEO optimization and creative storytelling? How can you make sure your content doesn’t just attract visitors but also keeps them engaged and converts them?
In this 45-minute webinar, we’ll break down the essential strategies every copywriter needs to:
✅ Write for both humans and search engines without compromising quality
✅ Integrate SEO naturally into your content without keyword stuffing
✅ Understand search intent and how it influences content success
✅ Craft headlines and meta descriptions that drive clicks and improve rankings
✅ Avoid common SEO mistakes that many copywriters make
✅ Gain insights in AI and it’s influence on SEO
Hosted by
Gerben De Moor
SEO Expert