Learn how to craft engaging, search-optimized content that meets both user needs and business goals.

As a copywriter, your job is to craft compelling, engaging content that captivates your audience. But in today’s digital world, great writing alone isn’t enough—you also need to rank on Google to ensure your content gets seen.

 

So how do you strike the perfect balance between SEO optimization and creative storytelling? How can you make sure your content doesn’t just attract visitors but also keeps them engaged and converts them?

In this 45-minute webinar, we’ll break down the essential strategies every copywriter needs to:

✅ Write for both humans and search engines without compromising quality
Integrate SEO naturally into your content without keyword stuffing
Understand search intent and how it influences content success
Craft headlines and meta descriptions that drive clicks and improve rankings
Avoid common SEO mistakes that many copywriters make
Gain insights in AI and it’s influence on SEO

Hosted by

Gerben De Moor

SEO Expert

Gerben De Moor is a passionate digital marketing expert with more than five years of agency experience. With a deep understanding of content marketing, SEO and especially his expertise in data analytics, Gerben has specialised in optimising the entire customer journey. He understands how to attract visitors, convert them into leads and ultimately into valuable customers.
Gerben De Moor is a passionate digital marketing expert with more than five years of agency experience. With a deep understanding of content marketing, SEO and especially his expertise in data analytics, Gerben has specialised in optimising the entire customer journey. He understands how to attract visitors, convert them into leads and ultimately into valuable customers.