Webinar

How to respond to AI in content & search?

23 October 2025 -11:00:00 (Online - 45 min)

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Learn how to adapt your content and SEO strategy to stay visible and competitive in an AI-first search landscape.

Learn how to adapt your content and SEO strategy to stay visible and competitive in an AI-first search landscape.

AI is rewriting the rules of search, content, and decision-making.

AI-powered search engines, chat assistants, and zero-click results are changing how people find and engage with content. Traditional SEO and content marketing tactics are no longer enough. In this free webinar, you’ll learn how to adapt your strategy to stay visible, relevant, and competitive—now and in the future.

What you’ll learn:

  • How AI is reshaping search behaviour and content discovery
  • What it takes to rank in AI-driven engines and assistant platforms
  • How to optimize content for semantic intent, E-E-A-T, and entity-based SEO
  • Which content formats and structures perform best in an AI-first landscape
  • Tools, workflows, and quick wins to future-proof your content operation

Who should attend?

This session is ideal for:

  • Content marketers and strategists
  • SEO specialists and digital marketers
  • CMOs and marketing leads who want to stay ahead of the curve

Hosted by

Gerben De Moor

SEO Expert

Gerben De Moor is a passionate digital marketing expert with more than five years of agency experience. With a deep understanding of content marketing, SEO and especially his expertise in data analytics, Gerben has specialised in optimising the entire customer journey. He understands how to attract visitors, convert them into leads and ultimately into valuable customers.
Gerben De Moor is a passionate digital marketing expert with more than five years of agency experience. With a deep understanding of content marketing, SEO and especially his expertise in data analytics, Gerben has specialised in optimising the entire customer journey. He understands how to attract visitors, convert them into leads and ultimately into valuable customers.

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