More and more businesses are convinced that content management is an essential strategy for growth. However, after the initial efforts, many questions and challenges often arise. To accelerate your content efforts, an external content provider can be very helpful. Here are five good reasons to outsource your content.

It’s not an unusual scenario: a company has invested in social media, its corporate website, and SEO to increase customer engagement. The company’s profiles are online, the first content is posted, and suddenly some doubts arise. Does it make sense? Is the content getting noticed enough and by whom? Does the content achieve the goals set in the content marketing strategy? And what if the company runs out of inspiration? These are classic challenges that you can tackle with the help of an external content specialist. But what exactly makes an external specialist a valuable asset?

1. A fresh, external perspective

When creating content, it can be useful to take a step back. Every company has established methods and procedures that can benefit from a fresh external viewpoint: an extra opinion on what and how you want to communicate, and whether it is relevant to the target audience. At such moments, an external content provider proves valuable as they can look at the ‘bigger picture’.

2. Ensure quality content

Writers sometimes encounter ‘writer’s block’, and the same goes for companies creating and distributing content. If creativity is lacking or you’re wondering what to report next, an external content specialist is the perfect solution. They help companies overcome inspiration hurdles and increase the guarantee of quality. Given the oversupply of content, it’s important to prioritize quality. By having an expert develop and write the content, you can ensure proper communication of your message—content that is not only accurate but also clear, convincing, and grammatically correct. What use is an attractive, cool-looking website if it’s filled with weak content? An expert will provide creative and engaging content by determining the right tone-of-voice in line with the marketing strategy.

3. Save time, money, and energy

Maintaining your digital content channels takes time, which most employees typically do not have. Moreover, it’s not guaranteed that internal employees have the skills to produce professional content. This is another reason why you should rely on the help of an external content provider. They have the right staff and specialists, but also the time needed to create quality and relevant content. Additionally, outsourcing is often cheaper than hiring new employees. Creating and distributing digital content is not a nine-to-five job. Hiring additional (specialized) staff is more cumbersome and expensive than collaborating with an external agency.

4. Leverage years of expertise

Creating good and targeted content requires experience. An external agency often knows what content works and what doesn’t, based on years of experience. This knowledge can be quickly and directly applied to your company. In this context, the motto “measuring is knowing” applies. A content specialist can help measure the results effectively. Most agencies have extensive knowledge and tools to evaluate the success and effectiveness of digital content. They can intervene proactively if necessary, such as when the chosen content conflicts with the set strategy.

5. Get more results from your content

A content partner will help you define and support your content strategy. Specialists are adept at planning content media, and this media knowledge quickly translates into results. By outsourcing the creation and planning of your content, you will be able to generate more traffic, more engaged readers, and ultimately more leads. Content providers know how to attract visitors to your website through search engines. They know how to offer the right content to create more engagement. Moreover, they have the right techniques to convert visitors into leads through an appropriate call-to-action. Lastly, you can leverage the agency’s extensive network, ensuring that your content is seen and shared more widely, extending your reach beyond your initial plan.

Collaborating with a content provider also allows you to experiment with different types of content. By using various techniques, you can discover what works best for your company. This provides insight into how to best convey your message and strategy, ultimately resulting in the best ROI.