How high is the wall separating content marketing and CRM in your company? They may seem like two separate disciplines, but on closer examination, we see a clear relationship. As a content marketer, how can you best click the two worlds together? At some point while formulating their content marketing strategy, content marketers with lead …

Chatbots are an emerging trend in the marketing and service landscape. They appear more and more often on web pages, social media and apps. Chatbots are automated conversational partners that can work completely independently. They don’t have fixed hours or days off, and they ensure that your business has a point of contact anytime, anywhere. …

Depuis 2011, nous sommes toujours plus nombreux à commencer nos recherches sur nos Smartphones par « Hey Google », « Hey Siri » ou « Hey Alexa ». Ces dernières années, les assistants vocaux ont vu leur popularité grimper en flèche et ne se limitent plus uniquement à nos Smartphones. Les appareils intelligents, les ordinateurs et même les voitures sont, eux …

Les entreprises sont toujours plus nombreuses à utiliser les Stories Instagram afin de mettre en avant leur marque ou leurs produits. Les marques B2C attirent un plus large public encore, mais votre marque B2B remporterait-elle le même succès ? Ce n’est évidemment pas un hasard si LinkedIn s’est lancé dans les Stories LinkedIn l’année dernière. Comme beaucoup d’autres, …

There really are no limits to what software as a service can do. However, there are ways to communicate what you’re selling more effectively. Since the cost of developing SaaS tends to be higher than other products – something the gurus at Acropolium estimate between $20,000-$700,000 – there’s a lot riding on good marketing. Prospects must understand why they …

We know what you’re thinking. B2C copywriting is the suave, conversational genius making everyone laugh and pay for drinks. B2B, meanwhile, is the other guy hunched in the corner, giving great advice but covered in a thin layer of dust.  Well, not quite. Both styles can learn a lot from each other. B2B, in particular, …