Are you responsible for content creation in a large organisation and have you decided to outsource (part of it)? If so, you will be giving feedback on other people’s texts on a regular basis. How do you do that as efficiently as possible? What should you look out for when giving feedback on content creation? …

In the rapidly evolving world of content creation, staying updated with the latest trends and tools is crucial for success. In this vein, Create, our inspiring online event, brought together passionate content creators from around the globe to explore the realms of copywriting, social media, multimedia, and content tools. Missed it? Read on for a …

There really are no limits to what software as a service can do. However, there are ways to communicate what you’re selling more effectively. Since the cost of developing SaaS tends to be higher than other products – something the gurus at Acropolium estimate between $20,000-$700,000 – there’s a lot riding on good marketing. Prospects must understand why they …

We know what you’re thinking. B2C copywriting is the suave, conversational genius making everyone laugh and pay for drinks. B2B, meanwhile, is the other guy hunched in the corner, giving great advice but covered in a thin layer of dust.  Well, not quite. Both styles can learn a lot from each other. B2B, in particular, …